Aurora Tancock Financial Services

Aurora Tancock, President of Aurora Tancock Financial Services Inc., is an elegant lady, so it was important that the new identity we created for her would convey a sense of business solidarity combined with flair.

The revitalized identity for the company was coincidental with moving into new offices in a renovated building in downtown St. Catharines. Since the building is on a main intersection it was important to create dramatic signage that would be visible to cars whizzing by on Geneva Street.

We also applied the new identity to internal signage, a door plate, and a bold new stationery program.